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This web site hpctidewater.com states the following, "Call Us Today to Learn About Your Options." Our analyzers noticed that the website also stated " Why I Love My Job." The Website also said " Finding Life in the Valley. A message from Chaplain Jim Thompson. Gordon Hospice and Palliative Care of Tidewater. Hospice is about making the most of every moment. It is a holistic approach to the end of life, placing comfort and care as the primary source of intervention in a loved ones final journey." The website's header had Fred as the most important optimized keyword. It is followed by Gordon, Hampton Roads, and Hospice which isn't as highly ranked as Fred. The next words hpctidewater.com used was Norfolk. Tidewater was included but might not be understood by web crawlers.